Digital Marketing Specialist Training Course
The Digital Marketing Specialist training by Sambodhi and Education Nest is an online program curated by top industry experts. It offers a comprehensive curriculum covering essential areas such as SEO, SEM, Email Marketing, Social Media Marketing, PPC, Analytics, and Affiliate Marketing. This live, instructor-led course allows you to master key marketing aspects and gain hands-on experience with various tools and technologies. By completing this training, you can earn a recognized certification as a Digital Marketer, opening doors to a rewarding career in the field. Whether you’re a beginner or a professional seeking to enhance your digital marketing skills, this course is designed to cater to your needs and help you stay ahead in the dynamic digital landscape.
Application Deadline: Jun 30, 2023
Upskill for Your Dream Job
Digital Marketing Specialist Training Course
Sambodhi and Education Nest is delighted to present its Digital Marketing Specialist Training Course. This course offers live project-based training, allowing participants to gain practical experience in the field of digital marketing. Learn from industry experts with over 10 years of experience, who have developed unique teaching styles to help aspiring candidates master the skills and knowledge required to excel as digital marketing specialists. The course covers a wide range of topics, including search engine optimization (SEO), social media marketing, content marketing, paid advertising, analytics, and more. Through hands-on assignments and real-world case studies, participants will develop a deep understanding of digital marketing strategies and tactics. Join us today and embark on a transformative journey towards becoming a proficient digital marketing specialist.
- 60 days of free Cloud Lab access worth ₹4000
- Live Online Classes starting on 15th Apr 2023
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Instructor-led Digital Marketing Specialist live online Training Schedule
May 15th – Weekend
SAT & SUN (5 Weeks) 08:30 PM to 11:30 PM (IST)
July 1st – Weekend
SAT & SUN (5 Weeks) 11:00 AM to 01:00 PM (IST)
Why enroll for Digital Marketing Specialist Certificate Training Course?
The digital marketing industry is projected to reach a market value of $160 billion by 2025, with an estimated CAGR of 13.1%. By 2028, it is expected to be worth approximately $671.86 billion.
Digital Marketing Specialists are in high global demand with 58,944 jobs in the USA, 18,335 jobs in the UK, and approximately 16,508 jobs in India.
According to Glassdoor, the national average salary for a Digital Marketing Specialist with certification is $74,269 in the United States.
Digital Marketing Specialist Training Course Benefits
The Digital Marketing Specialist Training course offers numerous benefits for individuals seeking to excel in their careers in the field of Digital Marketing. In today’s highly competitive and rewarding industry, businesses in all sectors rely heavily on marketing professionals to create brand awareness and drive sales. If you possess strategic thinking and creative problem-solving skills, a career in digital marketing could be an ideal fit for you. By acquiring the necessary Digital Marketing skills, you significantly enhance your chances of securing a well-paying job in this domain. Furthermore, the demand for skilled candidates in digital marketing continues to rise each year, providing ample opportunities for career growth and advancement.
Annual Salary
Hiring Companies
Want to become a Digital Marketing Specialist.
Why Digital Marketing Specialist Certificate Training Course from Education Nest
Live Interactive Learning
- World-Class Instructors
- Expert-Led Mentoring Sessions
- Instant doubt clearing
Lifetime Access
- Course Access Never Expires
- Free Access to Future Updates
- Unlimited Access to Course Content
24x7 Support
- One-On-One Learning Assistance
- Help Desk Support
- Resolve Doubts in Real-time
Hands-On Project Based Learning
- Industry-Relevant Projects
- Course Demo Dataset & Files
- Quizzes & Assignments
- 1 Year subscription to LMS
Industry Recognised Certification
- Sambodhi & Education Nest Training Certificate
- Graded Performance Certificate
- Certificate of Completion
Scholarship And Fees
- Upto 50% Scholarship
- Availability of EMI payment
- International Payment options
Digital Marketing Specialist Skills Covered
- Competitive research and analysis
- SEO and SEM
- SERPs
- On-page optimization
- Real-time analytics
- Web analytics
- Content Marketing
- Applied Analytics
- Social Media Marketing
- Social Media Advertising
- Content Marketing
- Digital Marketing strategy
- Website designing
- Webpage and blog post optimization
Digital Marketing Specialist Training Course Syllabus
- Introduction to online digital marketing
- Importance of digital marketing
- How internet marketing works?
- Traditional Vs. Digital Marketing
- Significance of online marketing in real world
- Increasing visibility
- Visitors’ engagement
- Bringing targeted traffic
- Lead generation
- Converting leads
- Performance evaluation
- Understanding internet and websites
- Domain names and extensions
- Web server and its types
- What is web hosting?
- Types of websites – dynamic & static
- Planning and conceptualization of a website
- Understanding the web pages, its structure and navigation
- Making a blueprint of the website
- Word Press Website?
- Install Word Press Theme?
- Create Page
- Create Post
- SEO Plug-in
- Tag Manager Plug-in
- What is Google Trends
- How Use Google Trends
- Trends and Analysis
- Market research
- Keyword research and analysis
- SWOT analysis of a website
- Types of keywords
- Tools used for keyword research
- Localized keyword research
- Competitor website analysis
- Choosing right keywords to the project
- Introduction to Search Engine Optimization
- How Search Engine works?
- SEO fundamentals & concepts
- Understanding the SERP
- Meta data optimization
- URL optimization
- Internal linking
- 301 Redirection
- 404 error pages
- Canonical implementation
- H1, H2, H3 tags optimization
- Image optimization
- Optimize SEO content
- Check for copyscape content
- Landing Page optimization
- No-Follow and Do-Follow
- Indexing and Caching
- Creating XML Sitemap
- Creating Robot.txt
- HTML validation using W3C
- Google webmaster tool & website verification
- And much more on-page techniques
- Link building tips & techniques
- Difference between white hat and black hat SEO
- Page rank, Alexa rank, domain authority, backlinks
- Do’s & don’ts in link building
- Link acquisition techniques
- Directory submission
- Social bookmarking submission
- Search engine submission
- Web 2.0 submission
- Article submission
- Press release submission
- Forum submission
- PPT submission
- PDF submission
- Classified submission
- Business listing
- Blog commenting
- Google Panda, Penguin, Humming bird algorithm
- How to recover your website from Google penalties
- Webmaster and analytics tools
- Competitor website analysis and backlinks building
- SEO tools for website analysis and optimization
- Backlinks tracking, monitoring and reporting
- Introduction to social media marketing
- Understanding the past and present
- How social media can influence marketing strategies?
- What is viral marketing and its significance in current world?
- Introduction to Social media networks
- Types of social media websites
- Social Media Optimization concepts
- Facebook Page, Google+, LinkedIn, YouTube, Pinterest,
- Instagram Optimization
- Hashtags and Mentions
- Image optimization and networking
- Mico Blogs for Businesses
- Brand Building
- Promoting Brand Awareness
- Brand Building Tools & Apps
- Positive Negative Brand Building
- Rebuilding Brand Image
- Intro to Content marketing and management
- Writing compelling content
- Keyword research
- Unique ways to write eye-catchy content
- Template creation for content
- Optimizing content for search engine
- Content distribution to increase traffic & sales
- What is blogging?
- What is AdSense program?
- How to earn money through blogging?
- Tricks to get AdSense approved by Google
- Google AdSense account setup and integrating with analytics
- Placing ad codes on blog or website
- Alternative Ads websites that can earn you money
- Google AdWords fundamentals
- Landing page optimization
- Set-up PPC Campaign
- Google AdWords account structure
- PPC campaign navigation
- How to set up PPC campaign
- Single Account Vs My Client Center (MCC) Account
- What is Click-through-Rates (CTRs), Impression, Conversion?
- Quality score and its importance
- What is tracking code?
- What is keyword research?
- Analyze competitors’ keywords
- Creating campaign, Ad group, Ads, Keywords Geo targeting for Ads Bidding Billing
- Google AdWords Editor
- Reporting
- Introduction to Web Analytics
- Google and Bing Analytics
- Integrating website with analytics
- Setting up goals & tracking traffic and conversions
- Cookies tracking, eCommerce tracking
- Exit rate Vs. bounce rate
- Setting up funnels in goals
- Integrating AdWords and analytics
- account and its benefits
- Measuring performance of marketing campaigns
- What is link tagging and how to set up?
- Filters and segments
- Customized reports
- Monitoring traffic sources and behaviour
- Conversions tracking and reporting
- Importance of mobile marketing in current scenario
- Fundaments of mobile marketing
- Forms of mobile marketing
- Geo-targeting campaigns for mobile users
- Measuring and managing campaign
- App & Web – Mobile advertising
- Content marketing
- Mobile targeting and segmentation
- SMS marketing
- Case Studies on App advertising
- What is Email Marketing?
- Importance of Email Marketing
- Popular Email Marketing Software’s
- Email Marketing Goals
- Introduction to Mail Chimp
- Mail Chimp pricing structure
- Account setup and settings
- Email marketing strategy
- Creating a Subscriber List
- Integration of Forms in Site
- Import subscribers in list
- Types of Email marketing campaigns
- Creating an Email Campaign
- What is Newsletter
- Design a Newsletter
- Reports
- Marketing Automation
- Importance of video marketing
- Understanding video campaigns
- YouTube marketing (Video Ads)
- Types of YouTube Ads
- In-display and In-stream ads
- Using YouTube for businesses
- Developing YouTube marketing strategies
- Video Ad groups
- Targeting options
- Understanding bid strategies
- Bringing visitors to your website via YouTube videos
- Fundamentals of Affiliate marketing
- How people are earning millions of dollars via affiliate marketing?
- Changes in marketing industry over the years
- Ways to do affiliate marketing
- Live examples of how affiliate marketers earn money online
- How to get approved from affiliate agencies?
- Getting approval from commission junction
- Google places optimization
- NAP (Name Address Place)
- Citations
- Using H card
- Local SEO
- Google Analytics and Visitors’ Traffic Matrices
- Visitor Behavior using Multiple Metrics
- Slicing and Dicing Data
- Growth Patterns
- How to Build a Marketing Strategy by Seeing Traffic Patterns?
- Channel Performance, Setting Goals
- Creating Reports and Dashboards
- Measuring ROI as an Integrated Approach
- Strategy Creation
Like the curriculum? Get started
Why Enroll for “Digital Marketing Specialist Training Course”
- At A Glance
- Duration: 40 hours
- Level of effort: 4 hours per day
- Modality: Online with live classroom sessions and groups assignments
- Limited & partial scholarships available for candidates based on merit
- Discounts on course fees in case of institutional sponsorship, group enrolments, and for participants from grassroots organisations
- Training by corporate professionals and experts with 10+ years of experience in Data Science with Python training industry
- Language: English
- Requirements: access to laptop and internet
- Industry-relevant curriculum designed by industry experts
- 40 hours of instructor-led live virtual training on weekends
- 1-year subscription to enterprise-grade Learning Management System (LMS)
- Globally accredited recognition for students
- Availability of scholarships and EMI payment options
- Training on weekends to cater to working professionals
- Last date for application: 30th Jun 2023
- Commence date: TBA
Digital Marketing Specialist Training Projects
Industry-Retail
Digital Marketing Specialists play a crucial role in the retail industry, leveraging their expertise to drive targeted digital marketing campaigns and strategies. In an increasingly competitive market, these specialists help retailers establish a strong online presence, engage with their target audience, and boost sales. They utilize various digital channels such as search engine optimization (SEO), social media marketing, email marketing, and content marketing to create brand awareness, drive traffic to online stores, and generate leads. Additionally, they analyze data and metrics to measure campaign effectiveness and make data-driven decisions for continuous improvement. With their skills in leveraging digital platforms and consumer insights, Digital Marketing Specialists contribute significantly to the success of retail businesses in today's digital-driven marketplace.
Industry- IT
Digital Marketing Specialists play a vital role in the IT industry, leveraging their expertise to enhance brand visibility, drive customer engagement, and generate leads through various digital channels. In the fast-paced and ever-evolving IT landscape, these specialists collaborate with cross-functional teams to develop and implement digital marketing strategies tailored to meet business goals. They conduct market research, analyze customer behavior, and optimize digital campaigns to maximize ROI. Digital Marketing Specialists also manage SEO, SEM, social media, email marketing, and content creation efforts to ensure effective online presence and brand positioning. Their contributions help IT companies establish a strong online presence, expand their customer base, and stay ahead in the competitive digital marketplace.
Digital Marketing Specialist Training Description
The Digital Marketing Specialist course is designed to equip individuals with the necessary skills and knowledge to excel in the field of digital marketing. This comprehensive course covers key areas such as search engine optimization (SEO), social media marketing, content creation, paid advertising, and analytics. Participants will learn industry best practices, develop strategies to drive online visibility, and acquire the tools to create engaging digital campaigns. Through practical assignments and real-world case studies, participants gain hands-on experience in implementing digital marketing techniques. By mastering the course, individuals can pursue rewarding career opportunities in various industries, leveraging their expertise to help businesses thrive in the dynamic digital landscape.
The objectives of the Digital Marketing Specialist course are as follows:
- Develop a comprehensive understanding of digital marketing concepts, strategies, and techniques.
- Gain practical knowledge and skills in search engine optimization (SEO), social media marketing, content creation, and paid advertising.
- Learn how to analyze and interpret data to measure the effectiveness of digital marketing campaigns.
- Understand consumer behavior and develop strategies to target and engage the right audience.
- Explore the latest trends and emerging technologies in the digital marketing landscape.
- Acquire proficiency in using digital marketing tools and platforms for campaign management and analytics.
- Develop the ability to create and execute effective digital marketing strategies aligned with business objectives.
- Learn how to optimize websites and content for better search engine visibility and user experience.
- Enhance skills in content creation, including writing persuasive copy, designing engaging visuals, and creating compelling multimedia content.
- Prepare for industry-recognized certifications to validate digital marketing expertise and enhance career prospects.
By achieving these objectives, participants can become competent Digital Marketing Specialists, capable of planning, executing, and optimizing successful digital marketing campaigns to drive business growth.
There are several compelling reasons to learn the Digital Marketing Specialist course. Here are the key points:
Expanding Career Opportunities: Digital marketing skills are in high demand across industries, providing numerous career opportunities and potential for growth.
Growing Industry: The digital marketing industry is experiencing rapid growth and innovation, making it essential to stay updated with the latest trends and techniques.
Versatile Skill Set: Digital marketing skills are transferable, allowing professionals to work in various roles and industries, including marketing, advertising, e-commerce, and entrepreneurship.
Targeted Audience Reach: Digital marketing enables businesses to reach a global audience, driving brand awareness and customer engagement through various online channels.
Cost-Effective Marketing: Compared to traditional marketing methods, digital marketing offers cost-effective strategies that can be tailored to specific budgets and target audiences.
Data-Driven Decision Making: Digital marketing provides valuable data and analytics, allowing marketers to measure and optimize campaign performance for better ROI.
Entrepreneurial Opportunities: Digital marketing skills empower individuals to start their own businesses or work as freelancers, leveraging their expertise to provide marketing services to clients.
Creative Expression: Digital marketing offers a platform for creative expression, allowing professionals to develop engaging content, visuals, and campaigns that resonate with target audiences.
Continuous Learning: The digital marketing landscape is constantly evolving, providing ongoing learning opportunities to stay updated with emerging trends and technologies.
Industry Recognition: Completing a Digital Marketing Specialist course and obtaining relevant certifications demonstrate expertise and enhance professional credibility within the industry.
By learning the Digital Marketing Specialist course, individuals can gain in-demand skills, unlock career opportunities, leverage data-driven strategies, and contribute to the success of businesses in the digital era.
The Digital Marketing is suitable for a wide range of individuals, including:
- Entrepreneurs or Business Owners
- Marketing Consultant
- Marketing or Sales Professionals
- Marketing Managers
- Influencers
- YouTubers
- Product managers
- Email marketers
- Sales associates
- Digital Marketing Specialists
- Management, Engineering, Business, or Communication Graduates
- Anyone who is looking to further his or her career in digital marketing should take this digital marketing course.
The Digital Marketing Specialist course typically does not have strict prerequisites, but the following are beneficial for a smoother learning experience:
Basic Computer Skills: Familiarity with using computers, browsing the internet, and basic software applications is recommended.
Marketing Knowledge: A basic understanding of marketing principles and concepts will provide a foundation for comprehending digital marketing strategies and tactics.
Communication Skills: Good written and verbal communication skills are valuable for creating engaging content and effectively conveying marketing messages.
Analytical Skills: Basic analytical skills help in interpreting data and making informed decisions regarding campaign optimization and targeting.
Creativity: A creative mindset enables the development of compelling content, visuals, and campaigns that resonate with the target audience.
Entrepreneurial Mindset: Having an entrepreneurial spirit can foster a proactive and innovative approach to digital marketing.
Willingness to Learn: Digital marketing is a dynamic field, so having a curiosity to learn and adapt to new trends and technologies is important.
Sambodhi and Education Nest offers a range of popular courses in addition to the Digital Marketing Specialist course. Some of these courses include:
Social Media Marketing: Learn how to effectively utilize social media platforms to engage with audiences, build brand awareness, and drive business growth.
Email Marketing: Explore strategies for creating impactful email campaigns, optimizing deliverability, and nurturing customer relationships through email marketing.
SEO (Search Engine Optimization): Gain expertise in optimizing websites to improve search engine rankings, increase organic traffic, and enhance online visibility.
Facebook Marketing: Master the art of advertising on Facebook, leveraging its extensive user base and targeting capabilities to reach the right audience and achieve marketing goals.
Content Marketing: Discover the power of content in digital marketing, learning how to create compelling and valuable content that drives audience engagement and boosts brand authority.
Affiliate Marketing: Understand the principles of affiliate marketing, building partnerships and earning passive income by promoting products or services on digital platforms.
Internet Marketing: Get a comprehensive overview of various digital marketing channels and strategies, including social media marketing, search engine marketing, content marketing, and more.
These courses offer specialized knowledge and skills in specific areas of digital marketing, allowing individuals to enhance their expertise and tailor their learning based on their interests and career goals.
Digital Marketing Specialist Training Course Reviews
Read learner testimonials
Navdeep S.
I am extremely satisfied with the Digital Marketing Specialist Course offered by Sambodhi and Education Nest. The course content is excellent, keeping up with today's industry standards. The support team promptly addressed all my queries and doubts, providing immediate assistance. The experienced instructor delivered the course content seamlessly, ensuring it met the highest standards. The classes were well-organized and interactive, enhancing the overall learning experience. I highly recommend this course to anyone looking to enhance their digital marketing skills.
Rishi M.
I highly recommend working with Sambodhi and Education Nest for the Digital Marketing Specialist course. This course has greatly enhanced my knowledge in digital marketing by covering a wide range of topics. It has been incredibly helpful, and I want to express my sincere gratitude to the instructor for their clear and easy-to-understand explanations of each topic. Thanks to this course, my understanding of digital marketing has become well-rounded.
Aruanshi R.
I am truly impressed by the level of comprehensiveness in this course. It goes beyond just digital marketing and provides a professional understanding of the "back-end" aspects. The concepts taught can be applied across different languages and industries, making it highly versatile. Whether or not you plan to pursue a career in digital marketing, this course will undoubtedly elevate your professional trajectory. Words cannot adequately express how exceptional and unparalleled this course is.
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Digital Marketing Specialist Training FAQs
If you miss an online Digital Marketing Specialist Training class, it’s important to reach out to the instructor or the support team of the online training platform you are using. They may be able to provide you with a recording or transcript of the missed class, so that you can catch up on what you missed. Alternatively, some platforms offer on-demand access to class materials, so you can go back and review the content on your own time. It’s always a good idea to try and make up the missed material as soon as possible, so that you don’t fall behind in your learning.
If you have queries after completing an online Digital Marketing Specialist Training course, Education Nest training platforms offer some form of post-course support. This may include access to a dedicated support team, a community forum where you can ask questions and connect with other learners, or even one-on-one sessions with an instructor or coach. If you have specific questions or concerns related to the course material, you can reach out to the instructor directly or use the support channels provided by the platform. It’s always a good idea to clarify any doubts or questions you may have, as this will help to solidify your understanding of the material and ensure that you can apply what you’ve learned in a real-world context.
A Digital Marketing Specialist is a professional who specializes in planning, executing, and managing digital marketing strategies to promote products, services, or brands. They possess a deep understanding of various digital channels and techniques, allowing them to effectively reach and engage target audiences online. Digital Marketing Specialists are responsible for developing and implementing comprehensive digital marketing campaigns, which may include search engine optimization (SEO), social media marketing, content marketing, email marketing, paid advertising, and more. They analyze data and metrics to measure the success of campaigns, optimize performance, and drive desired outcomes such as increased brand awareness, customer acquisition, and conversion rates. Digital Marketing Specialists stay updated with industry trends, technologies, and best practices to continuously improve their marketing efforts and deliver results in the ever-evolving digital landscape.
The timing of when you get access to learning content after signing up for an online Digital Marketing Specialist Training course will depend on the specific training platform you are using. In most cases, you should receive access to the learning content immediately upon signing up, or shortly after your payment has been processed. Some platforms may require you to complete an enrolment process or set up an account before you can access the content. It’s always a good idea to check the specific details of the course or platform you are using, as the timing and process may vary. If you are experiencing any issues accessing the learning content, you should contact the support team of the training platform for assistance.
Once you enrol in Digital Marketing Specialist Training course, you will typically have access to the course material for as long as the course remains available on the platform. This means that you can revisit the material at any time, even after you have completed the course, and continue to learn and improve your skills. The benefit of lifetime access to the learning material is that it allows you to learn at your own pace and on your own schedule. You can review the content as many times as you need to fully understand the concepts and techniques covered in the course. Additionally, if you encounter a new challenge in your work or personal life, you can go back to the course material to find solutions and strategies to help you overcome the challenge. Having access to course material for a lifetime is a valuable benefit, as it allows you to continue to improve your skills and knowledge long after you have completed the course. So, if you are interested in improving your Communication skill, build confidence and want the flexibility to learn at your own pace, consider enrolling in Digital Marketing Specialist Training course that offers lifetime access to the learning material.
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