Diploma in Internet Marketing
The Diploma in Internet Marketing from Sambodhi and Education Nest is a comprehensive 70-90 hour course that equips you with the skills needed for successful Internet and digital marketing. No matter your educational background, anyone can become an Internet marketing professional. The course focuses on providing you with a strong understanding of the Internet landscape, ensuring that no prior knowledge in marketing is required. By enrolling in this course, you commit to working hard and learning, while Sambodhi and Education Nest support you in achieving your career goals. Each aspect of Internet marketing is explained in a simplified manner, enabling you to gain expertise in this area upon completion of the course. The course is led by a knowledgeable trainer who will guide you through the key fundamentals of Internet marketing.
Application Deadline: Jun 30, 2023
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Sambodhi and Education Nest offer a comprehensive Diploma in Internet Marketing Training Course. With live project-based training, aspiring candidates can learn from industry experts with over 10 years of experience. Our instructors have honed unique teaching styles to ensure students acquire the necessary skills and knowledge. The course covers various aspects of internet marketing, including SEO, social media marketing, email marketing, and more. Students gain hands-on experience through practical assignments and real-world case studies. Upon completion, participants will be equipped with the expertise needed to excel in the dynamic field of internet marketing. Join our program and unlock a world of exciting career opportunities in the digital realm.
- 60 days of free Cloud Lab access worth ₹4000
- Live Online Classes starting on 15th Apr 2023
4.5
Instructor-led Diploma in Internet Marketing Schedule
May 15th – Weekend
SAT & SUN (5 Weeks) 08:30 PM to 11:30 PM (IST)
July 1st – Weekend
SAT & SUN (5 Weeks) 11:00 AM to 01:00 PM (IST)
Why enroll for Diploma in Internet Marketing?
Internet Marketing is booming, with 148M websites. Mobile email opens rose 80%, showing the importance of mobile marketing. Blogs influence purchases 63% more than print.
High demand for Internet Marketing professionals in industries like e-commerce, technology, media, retail, finance, healthcare, and hospitality. Social media marketing widely adopted.
US Internet Marketing Professionals earn $45-85K/year on average, with entry-level positions starting at $40K and experienced professionals exceeding $100K.
Benefits of Diploma in Internet Marketing
The Diploma in Internet Marketing Training course offers various benefits for individuals looking to advance their careers in the field of Internet marketing. Upon completion of the course, you will gain a comprehensive understanding of Internet marketing from a career perspective. This will enable you to work as a full-time, part-time, or weekend Internet marketing professional for companies. Furthermore, you can earn additional income by taking on project-based assignments as a freelancer. The field of Internet marketing offers numerous job opportunities worldwide, with top companies actively recruiting professionals in this field. Additionally, the demand for skilled candidates in Internet marketing continues to increase every year.
Annual Salary
Hiring Companies
Want to become a Internet Marketing Professional.
Why Diploma in Internet Marketing from Education Nest
Live Interactive Learning
- World-Class Instructors
- Expert-Led Mentoring Sessions
- Instant doubt clearing
Lifetime Access
- Course Access Never Expires
- Free Access to Future Updates
- Unlimited Access to Course Content
24x7 Support
- One-On-One Learning Assistance
- Help Desk Support
- Resolve Doubts in Real-time
Hands-On Project Based Learning
- Industry-Relevant Projects
- Course Demo Dataset & Files
- Quizzes & Assignments
- 1 Year subscription to LMS
Industry Recognised Certification
- Sambodhi & Education Nest Training Certificate
- Graded Performance Certificate
- Certificate of Completion
Scholarship And Fees
- Upto 50% Scholarship
- Availability of EMI payment
- International Payment options
Skills Covered in Diploma in Internet Marketing
- Digital Marketing Strategies
- Search Engine Optimization (SEO)
- Pay-per-Click Advertising (PPC)
- Social Media Marketing
- Content Marketing
- Google Adwords
- YouTube Marketing
- Lead Generation
- Growth Hacking
- Freelancing
- Email Marketing
- Web Analytics
- Online Advertising
- Mobile Marketing
- Branding and Online Reputation Management
- Data Analysis and Reporting
Diploma in Internet Marketing Syllabus
- What exactly is Digital Marketing?
- Digital Marketing Vs Traditional Marketing
- What is B2B & B2C Marketing?
- How to Start Digital Marketing?
- What is Traffic?
- What is Keywords?
- One By One Process Of Digital Marketing
- How to get Traffic?
- How to Engage Traffic on Website?
- Types Of Lead& Conversion
- How to Retain your Web Customer?
- Analysis your Traffic Sources & ROI
- Benefit of Digital marketing
- What Is Internet?
- Who owns the Internet?
- How Internet Works?
- What is Intranet?
- Difference Between Internet & Intranet.
- What Is IP?
- What Is the Use of IP?
- What is Computer Mac address
- What is Firewall?
- What Is LAN & WAN?
- What is WWW?
- What is Domain?
- Difference Between HTTP & HTTPS
- What Is Domain Name?
- What is Domain Extension?
- What is Hosting?
- Different Types of Hosting
- Types of server
- Introducing Cloud & CDN Concept
- Difference Between Shared, VPS& Dedicated Server
- Different Types of Website
- Based On Purpose
- Based On Functionality
- Different types of programming Languages
- How to Create Blueprint of Website?
- Objective of Website
- Deciding Position of Images & Content
- Who to make your website faster than Others?
- How to Create a website in WordPress?
- Choosing the right domain name for your website
- Choosing a hosting platform
- Installing WordPress within 5 minutes
- Choosing the right free/paid wordpress theme for your blog
- How to setup Google Webmaster tools and Google analytics for your blog?
- Plugins you need for your WordPress blog/Website
- What is SEO?
- What is SERP?
- What is one Page SEO?
- How to Select a Domain Name?
- Page Naming (URL Structuring)
- Image Naming, Image Title and ALT Tags Creation
- What are Meta Tittle
- What Is Meta Description
- Headings Tags {H1 to H6}
- What is Content Writing?
- SEO Friendly Content Writing {Insert keywords in content}
- Anchor Text, Link Title
- text file use and creation
- HTML Sitemap creation
- XML Site Map Creation
- Tools for seo
- Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool
- What are Backlinks?
- Why Backlinks are Important?
- How to Get Backlinks?
- Difference Between Do-Follow and
- No-Follow Backlinks
- What is Google Page Rank?
- How to Increase Page Rank?
- Search Engine Submissions
- Directory Submissions
- Article Writing and submissions
- Press Release writing and submissions
- Blog Posting and comment writing
- Classifieds posting
- Forum Posting
- Business Listing
- Social Bookmarking
- Social Networking
- What is Page Rank?
- What is PA & DA?
- How to optimize your site for Google Hummingbird Algorithm?
- What is Google Panda Algorithm?
- What is Google Penguin?
- What is Google EMD Update?
- How to save your site from Google Panda, Penguin and EMD Update?
- How to recover your site from Panda, Penguin and EMD?
- Black Hat SEO( Use at your Own Risk)
- Introduction to PPC & Adwords
- Setting Up Google Adwords Account
- Payment Option- Which is better ?
- Create First Campaign
- Understanding Adgroup, Ads, Keyword Concept
- Learn Biding Strategy
- Geo Targeting
- Site Link Extensions
- Phone Extensions
- Local Extension
- Review Extension
- What is Quality Score?
- What is CTR?
- Conversion Tracking
- CPC/CPM
- How to Optimize your coast?
How to Maintain QS & High CTR ?
- How to use Shared Library?
- What is Audience?
- How to Create Remarketing List?
- Setting Up your First Remarketing Campaign
- What is Display Advertising?
- Understanding Display Setting Concept
- Frequency Capping
- Type Of Display Network
- Understanding Display Planner Tools
- Display Targeting Optimization
- Display Keywords Targeting
- Placement Targeting
- Topics & Demographics Targeting
- Understanding Conservative Targeting
- Aggressive Targeting(Display Campaign Optimizer)
- Tips & Tricks
- What is Shopping Ads?
- Creating & Verify Google Merchant Center Account
- Add Product in your MCA
- Understanding all required Fields for Product Listing.
- Add your Product in feeds using Google Seats
- Automatic Item Updates
- Linking MCA to Adwords Account
- What Is Video Ads?
- Video Ads Format
- In-stream or video discovery ads
- Bumper ads: 6-second video ads
- Different Bidding Method
- Linking your YouTube accounts to Adwords
- Types of Video Targeting Method
- Selecting Best Targeting Method for your ads
- Tips for Creating Video Ads
- Understanding Universal App Ads
- Upload your First app to PlayStore/IOS
- Creating your First Mobile App Ad
- Campaign Optimization
- Bid Strategy( Cost per Install)
- Find Best Placement for ads
- Tips & tricks for More Installation.
- Overview of Bing & Yahoo PPC
- Transfer Google Adwords Campaign to Bing
- Compare Adword & Bing PPC
- Understanding Google Alternative
- Explore Bidvertiser, Info links, BuySellAds & More
- Get your Adwords Certificate Now( Best of Luck)
- What is Google Analytics?
- How Google Analytics works?
- Accounts, profiles and users navigation
- Google Analytics
- Basic metrics
- The main sections of Google Analytics reports
- Traffic Sources
- Direct, referring, and search traffic
- Campaigns
- Visitors Analysis
- Unique visitors
- Geographic and language information
- Actionable Insights and the Big Picture
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Common mistakes analysts make
- Additional Web analytics tools
- What is Social media Marketing
- How to market Company’s Product On Social Media
- Why Social Media is Important?
- 7 Wonders of Social Media
- Create your Profile One by one
- Facebook Marketing
- History of Facebook
- How to market on Facebook
- Create your Company Page, Group
- How to manage your One week Post in Advance
- How to increase your Facebook Likes( White hat)
- How to get likes in bulk( Do it at your Own Risk)
- How to Engage your Fan on Page
- Make your Post Viral
- Do some extra activity( Updated part)
- Facebook PPC( Advertisement)
- Example of some Successful Facebook Page
- LinkedIn Marketing
- Introduction about LinkedIn
- Create your Personal & Company Profile
- Understanding B2B and B2C Concept
- How to use Linked Group for Marketing
- How to Increase your Connection
- Twitter Marketing
- Introduction to Twitter
- Create your Proflie
- Why is it Microbloging?
- How to increase Followers (White & Black hat)
- How to Market your Product
- Understanding # (Hastag) concept
- Advertising on Twitter
- Tools for Twitter Marketing
- Example of Successful Twitter
- Pinterest Marketing
- What exactly is Pinterest?
- How it’s different from other Social Media?
- How to promote Business on Pinterest?
- How to increase followers on Pinterest?
- How it can help you to Promote your content?
- Pinterest Analytics
- Quora Marketing
- Introduction to Quora
- How Quora helps in Content marketing?
- How to reply on Quora Question?
- Create Quora Ad
- What is Email Marketing?
- What is Opt-in & double opt-in database?
- What is Subscriber database?
- Email Marketing Software
- Email Marketing Online Tools
- Bulk email service provider
- What is SMTP Server?
- Rules of sending Bulk mail
- Setting auto responder email
- Best practice to send bulk mail
- Few tricks to send mail in inbox directly
- What is CAN-SPAM Act?
- What is A/B testing?
- Create your First email Campaign
- How to track Open/bounce/
- Unsubscribed Email?
- Introduction to YouTube
- Creating Multiple Chanel in Single Account
- Tools to create Videos
- How to add Annotation, subtitles & cards
- Search optimization of videos
- Tools to optimize Videos
- Instream & bumper ad in YouTube
- Video Monetization
- Tricks to make Money from YouTube
- Distribution of Videos for ranking
- YouTube Analytics
- Definition of an online sales Lead
- Cold, Warm and Hot leads
- What is landing page?
- Difference Between Landing page & Website
- How to create landing page?
- How to use Thank you page?
- Tools to create landing page
- What is A/B testing?
- Lead Funnel
- Converting Leads into sales through internet Marketing
- Introduction to banners, Contextual ads & rich Media
- Tools to manage pop up advertising
- Pop under advertising
- Contextual advertising using images & video
- Online Advertising company
- Creating Banner Ads using tools
- Tracking & Measuring ROI of online advertising
- What is ecommerce?
- Current ecommerce scenario in India
- Driving traffic to ecommerce portal & portal
- How to perform SEO for ecommerce website?
- Create advance strategy for Ecommerce Portal
- What is mobile marketing?
- Why is it important in current Scenario?
- What is mobile website?
- Tools to create Mobile app
- Ads on Mobile app
- How to do seo for mobile app search?
- Tools to create Mobile Website
- SMS marketing
- TRAI rules & Regulations for Mobile Marketing
- What is Content Marketing?
- Objective of content Marketing
- Why “Content is King” for SEO scenario?
- How to write SEO friendly Content?
- How to become content writer?
- Tools for content writing
- How to spin other website content?
- How to promote your content online?
- What is Growth Hacking?
- Calculate per-user LTV
- Design Growth Funnel
- Analysis of Growth using analytics tools
- Story Telling technique for Growth Hacking
- Introducing influence Marketing
- What are brand influencers?
- What are Digital influencers?
- What is Social media influencer marketing?
- How do influencers change Customer mindset?
- Case Studies of influence marketing
- What is online Reputation?
- Why online Reputation is Important?
- How to manage your online reputation?
- How to respond to first page Negative Review?
- How to take control on your online reputation?
- What is affiliate marketing?
- Making Money from affiliate marketing revolution
- Overview of affiliate Marketing networks
- Indian websites with best affiliate Programs
- Secrets of Affiliates marketing
- Live Examples of Affiliates Marketing
- What is www.cj.com?
- How to approve for world largest Affiliates Websites cj.com?
- How to Select Best Product?
- How to Decide Pricing?
- Select Best Marketplace for your Product
- Registering on Marketplace
- List your Product
- Choose Best Logistic option
- Adsense Program overview & Features
- How to get approved for Adsense?
- Few tricks to get approval by Google
- How to put ads on your blog?
- How to receive a check from Google each month through Google Adsense?
- Building an AdSense network with multiple Adsense website.
- What is freelancing?
- Popular freelancing websites
- How to take project from freelancing website?
- How to choose freelancer (For your project)?
- How to get money worldwide?
- Popular online payment option for freelancer
- How to Start Online Business?
- How to register Company in India?
- Important Tools for Entrepreneur
- Rules & regulation of Taxation in India
- Funding Concept for Company
- How to Get Fund forms Investor?
- Idea Does Not Matter, Execution Does!
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Why Enroll for “Diploma in Internet Marketing”
- Duration: 40 hours
- Level of effort: 4 hours per day
- Modality: Online with live classroom sessions and groups assignments
- Limited & partial scholarships available for candidates based on merit
- Discounts on course fees in case of institutional sponsorship, group enrolments, and for participants from grassroots organisations
- Training by corporate professionals and experts with 10+ years of experience in Data Science with Python training industry
- Language: English
- Requirements: access to laptop and internet
- Industry-relevant curriculum designed by industry experts
- 40 hours of instructor-led live virtual training on weekends
- 1-year subscription to enterprise-grade Learning Management System (LMS)
- Globally accredited recognition for students
- Availability of scholarships and EMI payment options
- Training on weekends to cater to working professionals
- Last date for application: 30th Jun 2023
- Commence date: TBA
Diploma in Internet Marketing Projects
Industry-Retail
The Diploma in Internet Marketing projects in the retail industry offers a specialized focus on leveraging digital strategies for retail businesses. This comprehensive program equips participants with the skills to create effective online marketing campaigns, optimize e-commerce websites, and utilize social media platforms to drive customer engagement and sales. Students will gain insights into consumer behavior, market research, and branding techniques specific to the retail sector. Through hands-on projects, they will develop practical expertise in areas such as search engine optimization (SEO), content marketing, and conversion rate optimization. This diploma program prepares aspiring professionals for exciting career opportunities in the ever-evolving retail landscape, where digital marketing plays a crucial role in driving business growth and success.
Industry- IT
The Diploma in Internet Marketing program offers valuable project opportunities for aspiring professionals in the IT industry. With a focus on practical application, students are exposed to real-world projects that mirror the challenges faced in the industry. Through these projects, participants gain hands-on experience in various aspects of internet marketing, such as search engine optimization (SEO), social media marketing, content creation, and digital advertising. They develop skills in data analysis, campaign management, and strategic planning, preparing them for the fast-paced and ever-evolving IT industry. These projects provide a platform for students to showcase their abilities, build a strong portfolio, and enhance their employability in the competitive digital landscape.
Diploma in Internet Marketing Description
The Diploma in Internet Marketing course is designed to equip students with the essential skills and knowledge needed to thrive in the digital marketing landscape. Through a comprehensive curriculum, participants gain expertise in various areas, including search engine optimization (SEO), social media marketing, email marketing, content creation, and digital advertising. The program offers a practical approach with hands-on exercises and real-world case studies, enabling students to develop a deep understanding of industry best practices and trends. Upon completion, graduates are well-prepared to pursue rewarding careers in internet marketing, armed with the necessary tools to drive online success for businesses and organizations.
The objectives of the Diploma in Internet Marketing course are as follows:
- Develop a comprehensive understanding of internet marketing principles, strategies, and techniques.
- Acquire practical skills in search engine optimization (SEO), social media marketing, email marketing, content creation, and digital advertising.
- Learn how to effectively use various online marketing tools and platforms to drive business growth and reach target audiences.
- Gain hands-on experience through live projects and case studies to apply learned concepts in real-world scenarios.
- Understand data analysis and interpretation to make informed marketing decisions and optimize campaign performance.
- Stay updated with the latest trends, technologies, and best practices in internet marketing.
- Build a strong portfolio of work and demonstrate proficiency in digital marketing to enhance employability.
- Develop critical thinking and problem-solving skills to address marketing challenges in the online space.
- Foster effective communication and collaboration in a digital marketing team environment.
- Prepare for industry-recognized certifications and career advancement opportunities in the field of internet marketing.
There are several compelling reasons to learn the Diploma in Internet Marketing course:
Growing Demand: Internet marketing skills are in high demand across industries as businesses increasingly rely on digital channels for marketing and sales.
Career Opportunities: Learning internet marketing opens up diverse career paths, including roles in digital marketing agencies, e-commerce companies, content creation, social media management, and more.
Cost-Effective Marketing: Internet marketing provides cost-effective strategies compared to traditional marketing methods, making it essential for businesses of all sizes.
Targeted Audience Reach: Internet marketing allows precise targeting of specific demographics, increasing the effectiveness of marketing campaigns and maximizing return on investment.
Constantly Evolving Field: The digital landscape is ever-changing, and staying updated with the latest internet marketing trends and techniques is crucial for professional growth and competitiveness.
Entrepreneurial Opportunities: Internet marketing skills empower individuals to start their own online businesses or offer freelance marketing services, providing flexibility and autonomy.
Data-Driven Decision Making: Internet marketing leverages data analysis to make informed decisions, optimize campaigns, and drive business growth.
Global Reach: With the internet’s global nature, internet marketing enables businesses to reach a vast audience worldwide, expanding market potential.
Creativity and Innovation: Internet marketing allows for creative and innovative approaches, encouraging individuals to think outside the box and develop unique strategies.
Transferable Skills: The skills acquired in internet marketing, such as digital advertising, SEO, social media management, and data analysis, are transferable across industries, providing flexibility in career choices.
The Diploma in Internet Marketing course is beneficial for individuals from various fields who want to enhance their Internet Marketing abilities. This course is ideal for:
- Fresher’s
- Marketing Professionals
- Business Owners
- Freelancers
- Career Switchers
- Anyone with a passion for digital marketing and a desire to learn and explore the dynamic world of online marketing can benefit from this course.
The pre-requisites for the Diploma in Internet Marketing are as follows:
Basic Computer Literacy: Proficiency in using computers, including navigating operating systems, browsing the internet, and using productivity tools such as word processing and spreadsheets.
Familiarity with Digital Technology: Understanding and comfort with digital tools and technologies, including social media platforms, email, and web browsing.
Good Communication Skills: Strong written and verbal communication skills are essential for effectively conveying marketing messages and engaging with target audiences.
Analytical Aptitude: An ability to analyze data, interpret trends, and draw insights is valuable in internet marketing for making informed decisions and optimizing campaigns.
Creative Thinking: A creative mindset to develop unique marketing strategies and content that stands out in the digital landscape.
Basic Marketing Knowledge: Familiarity with marketing concepts and principles, including target audience segmentation, branding, and positioning.
Motivation and Commitment: Dedication and a willingness to learn and stay updated with industry trends and best practices in internet marketing.
Sambodhi and Education Nest offers a range of popular courses in addition to the Diploma in Internet Marketing. Some of these courses include:
Facebook Marketing: Master the art of advertising on Facebook, leveraging its extensive user base and targeting capabilities to reach the right audience and achieve marketing goals.
SEO (Search Engine Optimization): Gain expertise in optimizing websites to improve search engine rankings, increase organic traffic, and enhance online visibility.
Social Media Marketing: Learn how to effectively utilize social media platforms to engage with audiences, build brand awareness, and drive business growth.
Email Marketing: Explore strategies for creating impactful email campaigns, optimizing deliverability, and nurturing customer relationships through email marketing.
Affiliate Marketing: Understand the principles of affiliate marketing, building partnerships and earning passive income by promoting products or services on digital platforms.
Content Marketing: Discover the power of content in digital marketing, learning how to create compelling and valuable content that drives audience engagement and boosts brand authority.
These courses offer specialized knowledge and skills in specific areas of Diploma in Internet Marketing , allowing individuals to enhance their expertise and tailor their learning based on their interests and career goals.
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Diploma in Internet Marketing FAQs
If you miss an online Diploma in Internet Marketing Training class, it’s important to reach out to the instructor or the support team of the online training platform you are using. They may be able to provide you with a recording or transcript of the missed class, so that you can catch up on what you missed. Alternatively, some platforms offer on-demand access to class materials, so you can go back and review the content on your own time. It’s always a good idea to try and make up the missed material as soon as possible, so that you don’t fall behind in your learning.
If you have queries after completing an online Diploma in Internet Marketing Training course, Education Nest training platforms offer some form of post-course support. This may include access to a dedicated support team, a community forum where you can ask questions and connect with other learners, or even one-on-one sessions with an instructor or coach. If you have specific questions or concerns related to the course material, you can reach out to the instructor directly or use the support channels provided by the platform. It’s always a good idea to clarify any doubts or questions you may have, as this will help to solidify your understanding of the material and ensure that you can apply what you’ve learned in a real-world context.
A Diploma in Internet Marketing is a specialized training program that provides comprehensive knowledge and practical skills in various aspects of internet marketing. It is designed to equip individuals with the expertise needed to plan, implement, and optimize effective online marketing strategies. The course typically covers a wide range of topics, including search engine optimization (SEO), social media marketing, email marketing, content creation, digital advertising, web analytics, and more. Participants learn how to leverage digital platforms and tools to reach target audiences, increase brand visibility, drive website traffic, generate leads, and ultimately achieve business objectives. The diploma program combines theoretical concepts with hands-on exercises, case studies, and real-world projects to ensure practical application of learned skills. It is suitable for aspiring digital marketers, entrepreneurs, business professionals, and anyone interested in harnessing the power of the internet for marketing purposes.
The timing of when you get access to learning content after signing up for an online Diploma in Internet Marketing Training course will depend on the specific training platform you are using. In most cases, you should receive access to the learning content immediately upon signing up, or shortly after your payment has been processed. Some platforms may require you to complete an enrolment process or set up an account before you can access the content. It’s always a good idea to check the specific details of the course or platform you are using, as the timing and process may vary. If you are experiencing any issues accessing the learning content, you should contact the support team of the training platform for assistance.
Once you enrol in Diploma in Internet Marketing Training course, you will typically have access to the course material for as long as the course remains available on the platform. This means that you can revisit the material at any time, even after you have completed the course, and continue to learn and improve your skills. The benefit of lifetime access to the learning material is that it allows you to learn at your own pace and on your own schedule. You can review the content as many times as you need to fully understand the concepts and techniques covered in the course. Additionally, if you encounter a new challenge in your work or personal life, you can go back to the course material to find solutions and strategies to help you overcome the challenge. Having access to course material for a lifetime is a valuable benefit, as it allows you to continue to improve your skills and knowledge long after you have completed the course. So, if you are interested in improving your Communication skill, build confidence and want the flexibility to learn at your own pace, consider enrolling in Diploma in Internet Marketing Training course that offers lifetime access to the learning material.
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